4.5 star rating: Recommended 282 Reviews

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  • Address: Stadhouderskade 78, De Pijp, Amsterdam, Netherlands
  • Hours: Open Monday-Thursday 10.30am - 7.30pm. Friday-Sunday 10.30am - 9pm. July and August, open every day 10:30am - 9pm. On December 24 and 31 last admission is at 2pm.
  • Admission: Varies

Amsterdam ATTRACTIONS See all

Heineken Experience Tours

A visit to the old brewery at the Heineken Experience is a must-see for beer lovers in Amsterdam. During the 90-minute self-guided tour, you'll learn the history of the Heineken beer family, find out how the brand's logo has evolved over time, learn about the complete brewing process from beginnings to bottles—and, of course, taste the goods for yourself.

The Basics
The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

Things to Know Before You Go
  • Purchase your Heineken Experience ticket ahead of time to secure a time slot.
  • Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.
  • The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

How to Get There
The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.

When to Get There
The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.

Edible Amsterdam
You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.

Tours & Tickets

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Amsterdam Combo: Heineken Experience and Canals Pizza Cruise, Amsterdam, null
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Amsterdam Combo: Heineken Experience and Canals Pizza Cruise

4.5 star rating: Recommended 208 Reviews

Spend a day dedicated to two of Amsterdam’s quintessential highlights – canals and Heineken – with this Super Saver that combines a visit to the Heineken ...  Read more

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Amsterdam Canal Cruise and Heineken Experience Entrance Ticket, Amsterdam, Dinner Cruises
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Amsterdam Canal Cruise and Heineken Experience Entrance Ticket

4.5 star rating: Recommended 127 Reviews

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Amsterdam Combo Package: Heineken Experience, Rijksmuseum & Canal Cruise, Amsterdam, Day Cruises
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Amsterdam Combo Package: Heineken Experience, Rijksmuseum & Canal Cruise

3 star rating: Worth doing 4 Reviews

Make the most of your stay in Amsterdam with this triple-packed deal. For sure, three must do’s when you are in Amsterdam. With this combination ticket you ...  Read more

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Amsterdam Hop-on Hop-off Boat Day Pass and Heineken Experience, Amsterdam, Skip-the-Line Tours
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4.5 star rating: Recommended 142 Reviews

Go for the combo: a 24 or 48-hour Amsterdam hop-on hop-off Boat Pass and admission to the Heineken Experience. You'll find getting around Amsterdam's a breeze ...  Read more

Location: Amsterdam, Netherlands
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2-Hour Amsterdam City Center Bike Tour, Amsterdam, Day Cruises
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This easy two-hour ride shows you the best of the city. You won't only be shown the essential must-see, breathtaking sights of Holland's capital; an expert ...  Read more

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Amsterdam, Rotterdam & Holland Sightseeing Pass: Free Entry & Discounts, Amsterdam, Bike & Mountain ... 
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Enjoy free and discounted admission to must-see attractions and museums in Amsterdam and other popular Dutch cities such as The Hague and Rotterdam with the ...  Read more

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Amsterdam Combo: Heineken Experience and 1-Hour Canal Cruise, Amsterdam, Sightseeing Passes
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Amsterdam Combo: Heineken Experience and 1-Hour Canal Cruise

Two of the best things in Amsterdam combined! A visit to the Heineken Experience and a fun boat trip through the famous canals are essential to the complete ...  Read more

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Amsterdam Pedal Boat Rental with Optional Heineken Experience, Amsterdam, Super Savers
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Amsterdam Pedal Boat Rental with Optional Heineken Experience

3.5 star rating: Worth doing 11 Reviews

Rent a pedal boat and explore Amsterdam’s famous waterways at your leisure. Travel at your own pace and spend one hour and thirty minutes pedaling around the ...  Read more

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Amsterdam Hop-On Hop-Off Canal Boat, Amsterdam, Day Trips
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Getting around Amsterdam is a breeze with a hop-on hop-off Boat Day Pass. The boats operate a regular service along Amsterdam's canals, following tour routes: ...  Read more

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